Contextual user research is a "new" approach?

I spotted an article in the latest Metropolis Magazine touting a new, “innovative” approach to “make research a fundamental factor in all phases of product development.” (The article isn’t on the site, though.)

I’m glad the approach is getting press, but I was a little surprised to see it called “innovative” since I thought more people knew about this?

IIT’s website luckily has a PDF of the article that you’d normally have to buy the magazine to see.

Institute of Design : In The News

Here’s a quick link to the PDF download. (Not large at all.)

Author: Andrew Hinton

I use information to architect better places for humans. More at