To achieve wider recognition for information architecture, the Institute’s leadership embarked on a process to create a new identity. While the AIfIA name has been well-received and well-known in the user experience community, the name has little equity in the world beyond. Difficulty with spelling and pronouncing AIfIA led us to look for a simpler, clearer alternative.
When we were trying to decide on a name, in that brightly lit room on the Asilomar grounds, we figured it would be, well, arrogant to just call it “the institute” for IA, since that would seem to imply that we claimed some kind of ownership over all of Information Architecture, whatever that was (and is).
But since in the last two years, nobody *else* has made an institute for it, I applaud the decision to just cut to the chase, as it were.
The people who stuck with this organization and continued to do the hard work of molding and nurturing it certainly deserve to make the claim — we’re the institute for IA.