Tools aren't enough

I’ve wondered the bit Denham says in the last sentence quite a bit myself. So many vendors sell software, and services to help you integrate it, but they don’t do anything about change management or cultural conditioning for their clients.
Do they think that offering such a service would make their software look bad?
Or maybe they actually *believe* that their software will solve all ills?
I suspect it’s more along the lines of what any manufacturer thinks: you buy my product, and what you do with it is your business.
Plus, hey, lots of companies are shelling out millions for ERP, CRM, CMS and other megalopolis-size products without demanding that kind of service.
The more I’m in this business, though, the more absurd it seems to me.

From: Knowledge-at-work: Sharing knowledge – do we know enough?

Asking WIIIFM (what is in it for me) before you start to share defeats the objective, you are getting off on the wrong foot. In the same vein, asking you to enter a password protected space with the aim of sharing should send up warning signals. If your CEO comes back from a KM conference and sets up Lotus, LiveLink or eRoom with complex access privilege’s, you should question if they have really got the message. Is giving in the knowledge economy just being naive?, How about the groupware vendor that sells tools, but sponsors no work on understanding collaboration, group processes or conducts no ethnographic research?, do you believe they have collaboration at heart or are they just selling more software?

Author: Andrew Hinton

I use information to architect better places for humans. More at