SL old-timers are already getting antsy about all this branding happening in-world. But it’s part of the deal, really.
What I’d like to see? Advertising from big brands and corporations supplementing the more or less free activity of others — allowing regular people to be able to have more objects on their land, for example. Watch me not hold my breath.
Last week, Bartle Bogle Hegarty’s virtual office, created by the agency’s London headquarters and London production company Rivers Run Red, was officially up and running. And Leo Burnett Worldwide and its marketing-services partner Arc Worldwide are developing an “ideas hub” in Second Life that is expected to be operational by next month. Both agencies expect their virtual offices to offer both private and public spaces, and see the possibilities for client and agency involvement as “limitless.”
Thanks E, for the link!