My obsession with what I call the “game layer” aside, it’s interesting that the mainstream press are now reporting on how using “game mechanics” in business software can create more engaging & useful ways of working with data, collaborating, and getting work done.
Rave adapts a variety of gaming techniques. For instance, you can build a dossier of your clients and sales prospects that includes photographs and lists of their likes, dislikes and buying interests, much like the character descriptions in many video games. Prospects are given ratings, not by how new they are â€” common in C.R.M. programs â€” but by how likely they are to buy something. All prospects are also tracked on a timeline, another gamelike feature.
(Thanks, Casey, for the link!)