Email: “ah” at andrewhinton.com   |   LinkedIn: Profile.

Short version of “me” = I’m the author of a book about Understanding Context, and currently a full-time “Senior Digital Experience Architect” at State Farm in Atlanta, GA, as well as an associate (and former full-timer) of an amazing outfit called The Understanding Group (TUG). For more of my information strewn about the web, see the links housed at, andrewhinton.com.

Longer version: I’ve been designing information systems in one way or another since the early 90s. Previously, I’ve been a Principal User Experience Architect at Macquarium, a Lead Information Architect at  Vanguard, and the IA director at a pre-dot-bomb agency called Symetri.  I’ve had the pleasure of working with clients large and small, including big-box retailers, manufacturers, financial services companies, and non-profits.

I tend to speak at a few events each year, some of which are listed on my Lanyrd profile; and I’ve written some articles & book chunks here and there. For a sort-of-complete list of these and other bits, see my “Writings” page.

I’m a proud member of the information architecture community, helping (in a small way) to start the Information Architecture Institute, and serving on its board as both a director and an advisor.

I’m also a dad, a husband, and subject to the rule of two Boston Terriers, named Sigmund and Edgar. I have had a couple of “past lives” as a writer of poetry and fiction (literary journals, MFA, etc.) and semi-committed academic.

I’ve lived in a number of places like Philadelphia, Louisville, and Greensboro, NC. In 2014 we moved back to Atlanta, where I was born and raised. We have a house in a wonderful, diverse neighborhood called Jefferson Park. Sigmund & Edgar love the back yard.

Disclaimer: while I do write about my profession here, this is still a general purpose blog where I may write about all kinds of things. These are my views alone and they don’t represent those of my employer, family, friends, pets, or metaphysical familiars.